The real word: do sellers spy on real estate agents?


In this edition of The Real Word, Byron Lazine and Nicole White discuss the growing number of salespeople using spy cameras during screenings, the slowdown in bidding wars, and Liz Vaynerchuk-Novello’s straightforward strategy making a big difference. .

Byron Lazine and Nicole White are two Connecticut agents who give us their thoughts on the news of the week every Friday in “The Real Word,” a weekly video column on Inman..

A recent study by LendingTree found that nearly a third of salespeople use spy cameras at open houses and screenings, according to Realtor Magazine. The main reason why sellers go for hidden cameras? Know what potential buyers like and dislike about their home.

“In the listing agreement… the seller actually has to initial if they have a recording device in the house,” Byron said of his local Conneticut market. “So you have to have this conversation with the seller. “

“And then you have to disclose it in the list,” Nicole added.

More this week: Now that the market is starting to cool down, with buyers less likely to get caught up in super-heated auction wars, how can agents prepare for a change? On Inman, contributor Cara Ameer provided some strategies and realities that real estate professionals should be prepared for.

“It’s still a sellers market,” said Byron. “Prices aren’t going anywhere anytime soon, but I’m seeing the first signs of a different market moving forward.” Byron and Nicole discussed what they see in their market, Ameer’s advice as well as their own advice for agents who want to stand out and stay ahead of the game.

Marketer of the week

Liz Vaynerchuk-Novello is this week’s marketer, for a simple action that very few people do: respond to all comments on social networks. Novello’s engagement strategy is something all agents could learn from.

Want to nominate a “marketer of the week”? Drop your thoughts in the comments section below or drop us an email.

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